As the name suggests, an email verifier is a tool that checks whether an email address is valid and whether your email marketing campaigns will reach its destination. Let us see how an email verifier can power up your campaigns and boost your sales!

Benefits of Using an Email Verifier

1. Curtails Bounce Rate
An email verifier eliminates bounces as it enables you to reach out to only authentic subscribers. It helps you keep your contact list clean by getting rid of defunct email addresses, duplicates, blacklists, spam traps and bots-created addresses.

2. Improves Sender Reputation
A high bounce rate affects your reputation, and your emails are not going to land in your subscribers’ inboxes anymore. An email verifier improves your sender reputation by decreasing your bounce rate, thereby increasing your sender score and deliverability.

3. Assures Inbox Delivery
By enhancing sending reputation, an email verifier helps you have a higher Inbox placement rate. Thanks to a good reputation, most (if not all) of your campaigns will make it to the inbox of your subscribers.

4. Generates Dependable Leads
A messy email list severely skews the customer’s demographic data, causing you to miss out on potentially valuable leads. The more data you have on your subscribers, the better you can segment your list with accurate insights into their preferences and behaviors.

5. Enhances Cross-Channel Marketing
Invalid email addresses give you zero insight into crucial statistical information on potential buyers. An email verifier gives you perceptible insights into a potential customer’s predilections and other demographics that could help you market across all channels and not just e-mail.

6. Boosts ROI
If you use an email service provider to send your campaigns, you are aware of the costs of this service. Sending campaigns to invalid email addresses is a loss of budget and valuable resources. A good email verifier helps you get rid of unwanted addresses, thereby allowing any brand to concentrate on loyal subscribers. This results in better brand promotion and increased response rates to ad campaigns, newsletters etc.

So, how many email addresses do you have to remove from your list before sending another newsletter?

Here is a list:

1. Invalid email Addresses
Invalid e-mail addresses can creep into your address list if you have not used a confirmed opt-in method to get your subscribers doubly acknowledge their subscription. In single opt-in there is a high chance of typos. Also, some people stop using their email addresses and simply abandon them. Such invalid email addresses cause a higher bounce rate with your emails getting filtered by the internet service providers as ‘spam’.

2. Misspelled email addresses
Misspelled email addresses are a consequence of human typos and can eventually up your bounce score. If not all, you could at least identify evident errors like abc@gmailcom and xyz@yahoo.coom etc. To completely avert misspelled addresses, the use of double opt-in method is highly advisable. In this situation, the user submits their email address in the subscription form and then reconfirms his subscription by clicking on the “Confirm Subscription” button in a confirmation e-mail.

3. Role Email Addresses
There are certain email accounts related with a particular department or division within an organization, such asadmin@homepage.com or developers@homepage.com etc. These role based addresses are not meant to be registered on public websites for email marketing communications, and must be strictly taken off, if present in your mailing list.

Sending emails to a messy email list is a waste of time and money. As a consequence, your campaigns will end up in the spam folder. Even the most promising subscribers or potential customers do not check their spam folder, causing you to miss out on sales and profits. This makes email verification highly imperative prior to sending out any email campaigns or newsletters for your business.